Digital marketing is the act of promoting a brand, product, and/or service through paid and organic advertising efforts on online platforms. Digital marketing encompasses pretty much any online promotion of your e-commerce business. Brands don’t have to be the ones putting out the messaging—savvy online brands also let their customers do the talking for them.
More than three-quarters of businesses actively use marketing campaigns to promote their brands. The most common marketing goals for those businesses include increased brand awareness, sales, engagement, leads, and revenue—all of which can be achieved through strategic digital marketing.
Search Engine Optimization (SEO)
Search engine optimization means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Importance of SEO Services:
- SEO builds trust and credibility
- 60%-80% of all website traffic comes from search engines.
- SEO is quantifiable and a long-term strategy
- SEO increases engagement, traffic, and conversions
- Good SEO also means a better user experience
- SEO gives better ROI than any other marketing medium
- Best SEO Services are always being updated and impact the buying cycle
Remarketing, also known as retargeting, is a very common and popular form of digital marketing in which marketers serve ads to users who have visited their website, or a specific web page, and who have or have not taken a specific action. It’s an effective way to target people who have already shown some interest in your business or brand.
As we are targeting past visitors or existing customers, it’s called “re”-marketing. Think of it as a second chance to convert, up-sell, or retain customers with online ads or campaigns. You can do remarketing in different ways and with different ad platforms, like Google Ads, or Facebook/Instagram ads.
Social Media Optimization (SMO)
Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news.
Social Media Management
Social media management is the process of analysing social media audiences and developing a strategy that’s tailored to them, creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community service, and monitoring, measuring, and reporting on social media performance and ROI.
Pay Per Click (PPC)
Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks. PPC advertising seems to be profitable for most companies.
Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.
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